My Non-Linear Path to Product Management
Every product tells a story. My story begins not with product management, but with understanding how businesses and users think. For my full product portfolio, click here.
Current Chapter: Advancing Sports Analytics
At Hudl StatsBomb (2020-present), I lead the development of our internal sports data generation platforms, serving over 300 professional teams worldwide. Our work involves a delicate balance: maintaining the precision teams need while delivering insights faster than ever before. Through close collaboration with analysts, data scientists, and engineers, we've achieved a 50% reduction in match data generation time - an improvement that means teams can get insights from our data sooner.
The Foundation: Learning to Listen and Analyze
My path to product management wasn't direct, and I'm grateful for that. At Global Marketing & Consulting (2006-2014), our family consulting company, I learned the art of truly understanding market needs. Conducting feasibility studies and market research across diverse industries taught me something critical: the best solutions come from listening first and building second.
This lesson was reinforced at Parsons (2014-2017), where I managed quality systems for a $45 billion city development project in Qatar. The scale was immense: 5,000+ monthly quality checks, countless stakeholders, and complex interdependencies. I learned to build systems that could handle this complexity while remaining useful and usable - a skill that would prove invaluable in product management.
The Entrepreneurial Chapter
Armed with these insights, I co-founded Controlcast (2017-2019), a digital out-of-home advertising platform. We secured initial funding and built a platform that grew to $250,000 in GMV within its first year. The business sustained itself operationally, but ultimately, we had to make the difficult decision to shut down when we couldn't secure the growth funding needed to scale further. It was a humbling experience that taught me invaluable lessons about building sustainable products and the realities of startup growth.
Applying Lessons Learned
These experiences shaped my approach at Basharsoft (2019-2020), where I led the development of WUZZUF Courses, an online learning marketplace serving the MENA region. The market research skills from my consulting days helped us understand the unique educational needs of professionals across multiple countries, while my experience building multiple products for my startup helped me drive execution on the new platform.
During a brief stint at dubizzle (2020), I contributed to their Pay & Ship feature development, applying these accumulated insights to help improve their e-commerce infrastructure.
Technical Toolkit
My technical capabilities have grown with each new challenge:
Market Research & Analysis: Honed through years of consulting work
Process Design: Developed during my time working on complex infrastructure projects
Product Analytics: SQL, Python, R for data-driven decision making
UX Design and Prototyping: Figma, Loveable, Bolt, Replit
Technical Architecture: API design, ML/AI integration
Educational Foundation
My formal education at the University of Florida - a Master's in International Business and Bachelor's in Business Administration - provided the theoretical framework. But it's the combination of this knowledge with real-world experience that has proven most valuable.
Looking Forward
The most valuable lesson I've learned is that great products emerge from a deep understanding of both user needs and business realities. Whether it's sports analytics, e-commerce, or whatever comes next, success comes from listening carefully and building thoughtfully.
*Interested in discussing how I can help you build loved products that grow your business? Connect with me on LinkedIn and send me a DM.